Enjoy Recruitment client Intexsys is an international company which develops and maintains online shops and business automation systems. They work with the largest Latvian, American and Russian companies, providing them with a safe business and individual development solutions. The Paid Search Specialist position offers the opportunity to manage a multi-million dollar ad-spend for multiple properties of our US-based customers, competing for best performance with the likes of Amazon, Cabelas, Zappos and other e-commerce giants. You will be creating large campaigns and bidding strategies, analyzing performance and expanding our customers' paid search reach within the market
General job description:
Align paid search strategies with business objectives, priorities and goals for all channels including but not limited to Search, Comparison Shopping, Remarketing, Display, and Affiliate;
Manage a multitude of campaigns through analysis, planning, execution, reporting and tracking;Manipulate bids, ad copy, and positioning to maximize the results;Develop recommendations to increase exposure, CTR and CVR;
Maintain a strong relationship and business partnership with 3rd party Search Engine Teams (including Google and Bing);
Oversee invoicing, insertion orders, forecasts and budgets for various channels;
Collaborate with SEO Analysts to improve ad quality through landing page optimization and creation;
Work with internal functional teams to build creative, manipulate feeds, implement new tools, and help promote various marketing initiatives.
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